Title	The Congruence between the Sponsor-Sponsored Unit and its Effect on Behavioral Responses
Author	Maher Toukabri, Faouzi Najjar, and Besma Amamou Ya?ch
Citation	Vol. 22  No. 3  pp. 113-128
Keywords	Congruence, Sponsored unit, Brand image, Attitudes, Memorization of the sponsor's name.

Title	Teenagers Consumption Within the Moderating Role of Saudis Habit Through Fuzzy Set Approach
Author	Maher Toukabri
Citation	Vol. 24  No. 3  pp. 173-181
Keywords	Self-efficacy, Attitude, Habit , Teenagers Consumption, KSA, Fuzzy set approach.